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August 2026 Creator commerce
Is TikTok Shop in the US Becoming Douyin? The Better Comparison Is China in 2018
US TikTok Shop beauty looks less like mature Douyin than China in 2018. The useful lesson is the sequence: creators first, paid amplification second, and LIVE when the economics are ready.
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August 2026 Platform shift
Is WeChat Store a Real E-Commerce Channel for Global Brands in China?
Tmall and Douyin are e-commerce plus CRM. WeChat is being built the other way round — and the reversed order decides which brands benefit. Plus the cost formula the platform now wants brands to use.
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August 2026 Category data
Why Is HYROX Growing Faster in China Than Anywhere Else?
From 2,000 entrants in Beijing to a 10,000-athlete record in Shanghai in eighteen months. The reason sits in the ten years before HYROX arrived — and in a sponsor board where the title sponsor is a delivery platform, not a sportswear brand.
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July 2026 Category data
China's Pet Market: Where the Growth Actually Is
The pet economy passed RMB 811.4bn in 2025, but food fell to 40% of spend. The growth moved to travel, outdoor, services and smart devices — and it forms as social ritual before it forms as category.
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July 2026 Category data
Trail Running's Wallet Has Already Moved to China
Trail running's cultural center is still European, but its economic center has moved to China — what that signals for global outdoor brands.
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June 2026 Partners
What Is an MCN in China, and Why Does Your Brand Need One?
A Chinese MCN is not a talent agency — it does the work six separate Western companies do. Why the model exists here and nowhere else, and how briefing one like a media agency wastes it.
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June 2026 Localization
When a Translation Mistake Becomes a Product
A machine-translation error became a nationwide meme, then a T-shirt, then a fourfold order surge. What it reveals about speed, humility and cultural fluency as operating requirements.
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June 2026 Paid media
Does Paid Advertising on Xiaohongshu(RedNote) Actually Work for Foreign Brands?
About 70% of users search before buying. Two real campaigns with CTR, ROI and MQL costs, keyword tiering, and the three mistakes that waste the budget.
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May 2026 AI search
If AI Is Answering Instead of Search, Where Does Your Brand Show Up in China?
Baidu still holds around 64% of Chinese search, but each Chinese AI engine prefers content from its own ecosystem. If your content isn't inside the right ones, it doesn't exist in future discovery.
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March 2026 Creators
Do Foreign Creators Actually Work on Xiaohongshu(RedNote)?
An analysis of 350 foreign creator accounts: the pyramid structure, the structural advantages over local creators, what they charge, and why scarcity drives the pricing.
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January 2026 Content
Why Posting Consistently on Xiaohongshu(RedNote) Isn't Growing Your Brand
Most brands post daily and see nothing. Usually they are chasing mega-virals instead of engineering small ones — and publishing polished content on a platform that rewards interaction.
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December 2025 KOL
Why Chinese KOL Campaigns Don't Move Sales
Most China KOL campaigns fail for the same reason: brands buy one-time exposure but expect long-term influence. Real pricing anchors, brief structures, and when not to run KOLs at all.